
When does Big Andy play?
When the boss says he does, and that won't be one second before he is fit, nor should it be.
Andy Carroll and all professional athletes are true investments for a professional sporting clubs. They make the individual club better, they draw fans and sell jerseys. In short they make money for the club/business as well as play the game. For some players business and play are equal, others not so much, but fundamentally they are assets.
How does this translate into the amateur club that we are familiar with in Canada and the United States? It is exactly the same. The player is the greatest asset a club has both playing wise and business wise.
The playing aspect is the easiest to understand. Players equal teams, teams equal games, games equal exposure. Training these players is the equivalent to investing your money in good banks. If the investment is planned wisely, it will grow. If the investment starts early then it will grow exponentially and the dividends will be large. In soccer speak, begin the training of the fundamentals early in their lives, and the players will be that much better as they get older.
Now these "investments" will make better teams, these better teams will achieve greater results, and these greater result will attract more players to the club. More players make both a larger and arguably a better club.
Larger and better makes for a more popular and "profitable" club.
Clubs invest in their players and programs by providing well trained coaches who can provide consistency for the players over time. Parent coaches are important, but they too must be trained, and the better ones encouraged to provide the advanced coaching for the advanced players and to do so for as long as they are able. This provides consistency both to players and the consumers (the families). Consistency will also lead to success, so long as it isn't consistent failure.
Liverpool had consistent coaching from the time of Shankly until the end of Kenny Dalglish's first tenure. It was the era of the "Boot Room". The methods, the thinking, the philosophy was all consistent. There were some good spells after Dalglish left the first time, but not consistently as it had been in the past. Hopefully the future lies in the fundamentals of the past.
Be consistent, be patient and invest in your players. It will pay off.